Conversion rate vs. aesthetics? 5 classic mistakes made by real estate agent websites and how to avoid them
A prospective customer visits your beautifully designed website—great images, elegant fonts, perfectly coordinated colors. But after a few clicks, they realize they can't find what they're looking for. The navigation is confusing, and there is no clear call to action. Frustrated, they click away. How could this have been avoided?
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Mistake 1: The home page is not the only entry point
A classic mistake that many people make is assuming that visitors always arrive at their website via the home page. However, the reality is quite different. Prospective customers can land on completely different pages of your website via Google searches, real estate portals, or social media. If the visitor then lands on a subpage such as "About me" or "Real estate listings" and cannot find clear navigation or a call to action, they will quickly lose interest.
- Solution: Make sure that every subpage has a clear structure and a common thread. Each page should be designed to guide visitors on their way to making contact. Offer relevant information and always include a clear call to action, such as "Request brochure now" or "Arrange a consultation."
Mistake 2: Focusing on aesthetics instead of functionality
Of course, your site should look professional and appealing—no one wants to land on an outdated website. But we often see real estate agent websites that are no longer effective because they are cluttered with visual bells and whistles. Too many animations, large images that take forever to load, or unclear navigation elements cause frustration instead of delight.
- Solution: Aesthetics should serve function. Keep the design of your website simple and intuitive. Use colors and fonts that support readability and direct the visitor's gaze to the important elements. And very important: Your site must load quickly! Because nothing deters visitors more than long loading times.
Mistake 3: Lack of clear calls to action (CTAs)
How often do we see this: a real estate agent presents their offer, but the visitor doesn't know what to do next. No clear calls to action, no way to make direct contact or sign up for a newsletter. Without CTAs, there is no direction and no conversion.
- Solution: Use clear and appealing CTAs on every page. "Contact me now!" or "Arrange a no-obligation consultation!" are direct prompts that encourage action. Test different wording and positions to find out which ones work best.
Mistake 4: Too much or too little information
Another pitfall is providing the right amount of information. You want to tell visitors everything about your expertise, explain your philosophy, and present all your real estate listings at the same time. But too much information can be overwhelming. Equally problematic is too little information, which prevents visitors from recognizing the added value of your services.
- Solution: Focus on the essentials. What do your visitors need to build trust in you and take the next step? Use clear, concise text and images and graphics to present complex information in a simple way. A clear structure and well-organized content ensure that visitors can quickly find what they are looking for.
Mistake 5: No well-thought-out sales funnel
A beautiful website alone is not enough—it is part of a larger puzzle. You need to know how to guide your visitors through the customer journey. From their first visit to your website to their interest in one of your offers to contacting you—every phase should be well thought out and optimized.
- Solution: Develop a clear sales funnel. Understand which stage your customer is currently in and offer the appropriate content. Blogs, guides, or webinars can inform visitors and build trust, while CTAs and forms pave the way to conversion.
Stay one step ahead of your competition
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Why not seek some advice? At YPSOLUTION, we help companies become even more visible and successful with a website system that goes far beyond what a classic WordPress website can offer you.
