Broker knowledge
Real estate acquisition in 2024: How to put your real estate business on the road to success
Every day, you set out as a real estate agent with the goal of finding new properties and convincing owners to entrust you with their valuable real estate. You know that the real estate market is empty and the competition is fierce. How do you stand out in this market? What strategies do you use to attract the attention of owners and convince them of your expertise?
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Network & Relationships
- Existing customers: Ask your satisfied customers for recommendations.
- Collaborations: Work together with other brokers, notaries, banks, or tradespeople.
- Events: Attend industry events and trade fairs to make new contacts.
- Cold calls: Focus on targeted cold calls to address property owners directly.
- Win new customers through old customers
Think back to your last successful sale. You convinced the customer to sell their property through you—and you didn't disappoint. They were happy, you were happy. Now imagine that satisfied customer telling their neighbors about their positive experience with you. What happens? Trust grows, and new customers come to you. Ask your old customers if they would leave you an honest review on Google. A real story from a satisfied customer works wonders! Then distribute these reviews across all your channels: social media, website, email signatures —anyone who doesn't know you should be able to read them. This turns a satisfied customer into a multiplier for your success.
- Build a strong network
The best deals often don't happen by chance, but through targeted contacts. Remember the tip the café owner around the corner gave you? Or the conversation at the local event that led to a potential customer? A strong network in your city can be worth its weight in gold. Take every opportunity to get to know people—whether at a city festival, on social media, or even in conversation with neighbors. Every meeting could be the key to a new property. This way, your network becomes a breeding ground for your business success.
- Cooperation as a strategy for success
Think about the many service providers that owners come into contact with during a real estate sale. Imagine you have a network of partners who work together like a well-oiled machine. A tax advisor who recommends you because you have provided professional support to their clients. A notary who always comes to you because they know you are reliable. These relationships are worth their weight in gold. So why not enter into targeted collaborations with other service providers? Whether lawyers, notaries, or clearance companies —such partnerships can make all the difference and take your acquisition to the next level.
Specializations
- Expert status: By specializing, you position yourself as an expert in your field and gain the trust of potential customers.
- Target group focus: You can focus specifically on the needs of a particular target group and tailor your marketing accordingly.
- Niche market: There is often less competition in niche markets, which gives you a competitive advantage.
- Higher commissions: In niche markets, customers are often willing to payhigher commissions
- Experts are always in demand
A potential customer is looking for an expert in luxury real estate. They search the internet and stumble across your website. They immediately see that here is someone who specializes in exactly what they are looking for. Your specialization in a particular segment —be it luxury real estate or commercial real estate—can set you apart from the crowd and earn you a reputation as a true expert. That's what customers are looking for: specialized professionals who know their craft.
Digital marketing strategies for real estate agents
- Search engine optimization (SEO): Ensure that your website is easy to find when relevant search queries are made.
- Search engine advertising (SEA): Place targeted ads on Google Ads or other search engines.
- Social media marketing: Use platforms such as Facebook, Instagram, and LinkedIn to reach your target audience.
- Content marketing: Create high-quality content such as blog articles or videos to showcase your expertise and attract potential customers.
- Email marketing: Build an email list and send regular newsletters with interesting information.
Today, over 90% of real estate searches start online. If you, as a real estate agent, are not present where your potential customers are, you are missing out on valuable opportunities.
In an increasingly digital world, traditional door-to-door sales alone are no longer enough. More and more customers are searching for their dream property online, and expectations for digital services are high.
You may be thinking, "That all sounds good, but I don't have the time or technical know-how to manage a website."
Don't worry! There are specialized service providers who focus specifically on creating customized and professional websites for real estate agents. From attractive design to the integration of a real estate agent CRM system(Propstack, onOffice, Flowfact...) to search engine optimization – everything from a single source.
The advantage? You can concentrate on your core business—brokering real estate—and let the tech professionals take care of the rest. Investing in a good real estate agent website and digital tools is not an expense, but one of the most important investments in your future as a successful real estate agent.
- Reach, reach, reach
Imagine a potential customer searching online for a real estate agent in your city. Your website doesn't appear among the top search results —what a wasted opportunity! An attractive, easy-to-find website can be your door opener. It's not just about visibility, but also about building trust. Showcase your best references, use positive reviews, and present yourself as the expert you are. This will help you stand out from the competition and make a lasting impression.
- Harness the power of online marketing
You have a website, but now it's time to get it to the top of the search results. Anyone who types "real estate agent in [your city]" into Google should see your website at the top. This is not magic, but the result of a well-thought-out SEO strategy. Also use search engine advertising (SEA) to generate targeted attention and bring potential customers directly to your site. This keeps your acquisition engine running continuously and automatically. Use targeted search engine advertising to draw attention to yourself. With ads that appear above the actual search results, you increase the chance that potential clients will click on your site. These measures help you to acquire new properties automatically and continuously.
- Offer added value with free lead magnets
Imagine a prospective customer visits your website and finds a free property valuation offer or an interesting guide to selling a house. They enter their details—and suddenly you have a valuable lead that you might never have reached otherwise. Such self-generated leads are worth their weight in gold. Of course, you can buy leads, but why not fill the pipeline yourself and show directly that you are the right partner for a successful sale?
Stay one step ahead of your competition
- CRM system: Organize your customer contacts and data efficiently with a CRM system.
- Real estate software: Use special software to manage your properties and create exposés.
- Virtual tours: Create 360-degree tours or videos to inspire potential buyers.
Why not seek some advice? At YPSOLUTION, we help companies become even more visible and successful with a website system that goes far beyond what a classic WordPress website can offer you.
