Brokerage software
What software is suitable for real estate agents?
(including 3 free alternatives)
If you are currently looking for suitable brokerage software or are considering switching, it is good to know what options are available. We have compiled a comparison of the most popular tools for you so that you can get an idea of what features good brokerage software should offer and how important integration with other tools is.
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- Why is choosing the right brokerage software so important?
- Must-have features of a real estate agent CRM
- Finding the best brokerage software: Comparing brokerage management tools
- Are there any free alternatives?
- Be smart and leverage the synergies of broker software and your website
- Stay one step ahead of your competition
As a real estate agent, your office is your second home, and your daily routine is a constant balancing act between viewings, negotiations, and juggling countless inquiries. You've just had a longday—your desk is cluttered with notes, contracts, and a to-do list that seems to be getting longer and longer. You sigh deeply and think to yourself, "There must be an easier way."
This is exactly where the solution lies. The key is choosing the right real estate software —a tool that not only makes your daily tasks easier, but also helps you serve your customers better and optimize your business.
Why is choosing the right brokerage software so important?
- Reach customers where they are: Almost all initial contacts today take place via the Internet.
- Increased efficiency: Broker software automates many tasks and saves time in data maintenance.
- Reach: All important data is made available to interested parties on various platforms.
A simple Internet search leads you to a sea of possibilities. But you know that good brokerage software is crucial for you to be successful in this fast-paced, digital world. After all, almost all real estate transactions today take place via the Internet. Managing, updating, and efficiently organizing a large amount of data—you need a solution that helps you avoid drowning in a mountain of paperwork and spreadsheets.
Good real estate software supports you with many practical functions to help you organize your work better. Having everything in one system saves time and nerves—and, in the best case, money too.
Must-have features of a real estate agent CRM
- Interfaces: Connection to major real estate portals and your own website for broad reach.
- User-friendliness: Easy to use and clear interface.
- Additional functions: Automatic data imports, document management, GDPR compliance.
You will quickly realize that powerful software should be more than just a digital address book or a simple list of appointments. It needs to be able to do more. To successfully market your real estate listings, you need one thing above all else: reach.
And this is exactly where interfaces play a major role: The software should allow you to publish your properties on large portals such as ImmoScout24 or Immowelt at the touch of a button. This saves you time and allows you to present your listings to a wide audience.
What you should look out for:
- CRM (Customer Relationship Management):
- Central management of customer and prospect data
- Detailed contact information
- Activity logs (calls, emails, viewings)
- Segmentation of customers
- Property management:
- Creation and management of property listings
- Connection to real estate portals
- Management of images, documents, and floor plans
- Availability calendar
- Workflow management:
- Process automation (e.g., viewing requests, contract creation)
- Task management
- Creation of individual workflows
- Financial management:
- Management of commissions and costs
- Creation of invoices
- Integration with accounting software
- Mobile app:
- Access to data on the go
- Appointment scheduling via mobile devices
- Integrations:
- Connection to other software solutions (e.g., email programs, calendars)
- Interfaces to portals, websites, and platforms
Finding the best brokerage software: Comparing brokerage management tools
Well-known providers such as FlowFact, onOffice, and Propstack often offer comprehensive solutions. Each of these programs offers something special, something that sets them apart from the others. What best suits your style, your daily work routine, and the requirements of your customers?
- Flowfact is ideal for real estate agents looking for a simple and user-friendly solution for CRM and marketing.
- OnOffice offers a comprehensive solution for real estate agents who want to cover all aspects from CRM to administration and marketing.
- Propstack stands out for its automation and analysis capabilities, making it well suited for companies that are data-driven and want to optimize processes.
| Criterion | Flowfact | OnOffice | Propstack |
| General description | CRM system for real estate agents, with a focus on marketing and communication. | Comprehensive software solution for real estate management with CRM and marketing tools. | Cloud-based CRM for real estate agents, focused on process automation and analytics. |
| Features | CRM, lead management, email marketing, property management, calendar integration. | CRM, marketing tools, property management, document management, task planning, statistics. | CRM, lead management, process automation, email marketing, analytics, reporting. |
| User interface | Modern and intuitive design, easy to use. | Attractive, easy-to-understand UI with a variety of customization options. | Simple and user-friendly, with a focus on automation and efficiency. |
| Integrations | Connection to various portals and websites, email systems, API for third-party integrations. | Integration with popular real estate portals, accounting systems, calendars, email systems. | Comprehensive API integration, connection to third-party tools and real estate portals. |
| Pricing | Various packages, prices start at approx. $79/month per license. (Setup fee of $279) | From $79/month per user, with pricing based on feature set and team size (plus $50/month for fewer than 10 users). | Individual pricing depending on the number of users and required functions. |
| Support | Email, phone, online documentation, webinars, community support. | Email, phone, webinars, training, extensive documentation, and support. | Email, phone, support tickets, onboarding, as well as training and webinars. |
| Mobility | Mobile app available (iOS & Android), fully functional and intuitive. | Mobile app available (iOS & Android), full access to all features. | Mobile app available (iOS & Android), but with a focus on core elements such as CRM and marketing. |
| Special features | AI-powered tools for lead management and marketing automation. | Extensive customization options, good integration with accounting and billing tools. | Strong focus on data analysis and workflow automation. |
| Who is it suitable for? | Small to medium-sized brokerage firms that focus on CRM and marketing. | Small to large brokerage firms that need an all-in-one solution for real estate management. | Medium to large real estate brokers who need a high degree of automation and CRM. |
Are there any free alternatives?
Is your budget tight? No problem.
- Bitrix24: Bitrix24 offers a free CRM solution that is well suited for real estate agents. It includes features such as contact management, task management, and team communication. The free version has some limitations, but still offers useful tools.
- Zoho CRM: Zoho CRM offers a free version that is suitable for up to 3 users. It allows you to manage contacts, leads, and sales opportunities. The user interface is intuitive and easy to use.
- HubSpot CRM: HubSpot CRM is another free option that offers useful features such as managing contacts and deals, tracking emails, and creating reports. The free version is particularly suitable for small teams.
Be smart and leverage the synergies of broker software and your website
- Integration is crucial: A seamless connection between broker software and website is essential for efficient working. A separate website leads to extra work, wasted time, and a higher error rate.
- Leverage synergies: Combining broker software and website results in an optimal solution that attracts more new customers and reduces workload.
- Ynfinite real estate agent website "BRYCKS": The real estate agent website "BRYCKS" shows how such integration can be successfully implemented. It is an example of a best-practice real estate agent website with excellent software integration
Now you have a powerful real estate agent CRM that makes your daily work easier—but all these great features are severely limited if your website is not seamlessly integrated into this system.
The digital world is complex, but with the right tools, you can use it to your advantage.
A website that operates separately from your brokerage software means extra work, wasted time, and a higher margin for error. These gaps in digital communication ultimately cost you not only time, but also valuable customers.
The real game changer is the perfect symbiosis of both components. When your website and your brokerage software work hand in hand, you save time, increase your efficiency, and maximize your chances of gaining new customers and closing deals.
The Ynfinite broker website "BRYCKS" shows how to combine the best of both worlds and lay the foundation for long-term success.
Stay one step ahead of your competition
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