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Lead generation & social media marketing

WhatsApp Business: The direct line to your customers

Smartphones are our constant companions. They are often the first thing we pick up in the morning and the last thing we put down at night. Studies show that the average screen time per day is over three hours—much of it spent on messaging apps such as WhatsApp. For companies, this represents a golden opportunity: to be present where customers are active and accessible.

While Facebook is losing relevance and Instagram is struggling with saturated content, WhatsApp is booming. With over 50 million users (80% of the German-speaking population aged 14 and above), it is the most popular messenger service and offers a unique opportunity for companies to connect with their customers.

For companies, there is a special app called WhatsApp Business, which offers additional functions for customer communication and social media marketing. You can view chat statistics and send automated messages. The most important difference to traditional advertising channels is this: marketing via WhatsApp thrives on advice rather than advertising. Leads who give their phone number to a company are already interested and need support to make a good decision.

Why you should start using WhatsApp Business now

  • Reach your customers where they already are:

WhatsApp is the most popular messaging app in the world. So there's a good chance your customers are already there. With a WhatsApp Business account, you can get in touch with them directly.

  • High open rates

WhatsApp marketing has significantly high open rates—up to 95 percent. Scatter loss is minimal because the customer must first add your company to their contact list.

  • Build relationships with your customers

WhatsApp is a personal communication channel. You can use it to chat with your customers, answer their questions, and get their feedback. This helps you build trust and loyalty with your customers.

  • Improve your customer service

With WhatsApp Business, you can offer 24/7 customer support. Answer questions, solve problems, and offer support—all via WhatsApp. This ensures that your customers are always satisfied.

  • Increase your sales

With WhatsApp Business, you can send exclusive offers and discounts, promote new products, and boost sales.

  • Gain valuable insights

WhatsApp Business gives you valuable insights into your customers' behavior. You can find out what interests them, how they interact with your brand, and what you can do to serve them even better.

  • Trustworthy communication

Customers feel secure on WhatsApp because the platform offers end-to-end encryption. This security measure builds trust and can help strengthen customer loyalty.

Our tip for greater visibility in digital marketing: Integrate WhatsApp Business into your existing marketing strategy. Link your WhatsApp account on your website and in your social media profiles. This makes it easy for your customers to contact you.

For businesses: How to get started with WhatsApp Business

  • Download the WhatsApp Business app
    Download the app. If you already have an account, the app will link your account to a business profile.

  • Accept the terms and conditions and enter your phone number
    Launch the app, accept the terms and conditions, and enter a phone number. If you don't want to use your personal number, you can change this in the settings.

  • Set up your business profile
    Click on "Business Settings" to enter your company's contact details such as email, address, and website link. Similar to Facebook or Google Business, your WhatsApp Business profile will provide a quick overview of your company.


  • verification
    Your business profile will be marked with a green check mark once it has been verified by WhatsApp. This ensures that the information provided is correct.

Our tip: Set up automated messages right from the start to answer frequently asked questions immediately. This saves you valuable resources and allows you to offer first-class service at the same time.

Interested in strengthening your online presence and creating a professional website for your business?

Your customers are already there—be present too and take advantage of the opportunities WhatsApp offers. In combination with Ynfinite websites, you can take your content distribution to a new level and harness the full power of the web for your business. At YPSOLUTION, we are experts in developing appealing and effective websites that highlight your brand and attract customers. Contact us today to learn more!

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