Machine translation? Please don't.
Maybe you know what it's like: you click on a website, switch to English, and suddenly the text sounds like someone ran it through five dialects and a dictionary.
Sure, Google Translate and the like are fast. But they have significant drawbacks:
- The text often doesn't match the tone of your brand
- Content is not indexed by Google
- Cultural nuances? None whatsoever.
In short: automatic translation often looks embarrassing – and is pretty useless for your online visibility.
What real language versions do better
Real language versions are the opposite of "translation light." They are:
- technically cleanly separated – with their own URL (e.g. /en/ or /fr/)
- controllable in terms of content – you decide what is shown for each language
- SEO-relevant – because Google recognizes them as full-fledged pages
- scalable – perfect if you want to grow internationally
This allows you to truly reach people where they are – and speak to them in a way they understand.
How the Translation Engine takes the work off your hands
With our Translation Engine, you can easily build your website in multiple languages – without copy-paste chaos, without a jungle of plugins, without agency costs.
You can:
- create new language versions with a single click
- Automatically transfer content or maintain it individually
- define different content for each language – e.g., a French landing page with a different CTA
And all this directly in the system – without any technical frustration.
Who benefits from this?
Even if you are not (yet) an international company: Real language versions make sense if...
- you address multilingual target groups in Germany
- you want to be visible abroad with ads, content, or SEO
- you want to present your offering or your brand professionally and globally
- you simply want to show that communication is taken seriously
- translated: As soon as you think beyond "just German," the Translation Engine gives you a real advantage.
Say more than just "Hello World"
Language is more than communication—it is identity.
If you want your content to be understood, it must appear in the right language, with the right tone and in the right structure.
With the Translation Engine, you have everything under control. No detours.
