SEO
The website is live—but where's the applause?
The big moment has finally arrived: the curtain rises and you stand proudly on your own stage. Your new website is live. You are thrilled and think to yourself: "Now the audience can come!"
But what's this? There's no applause.
You look out into the audience and see only empty rows of chairs. No murmurs, no cheers. So you sneak in through the back entrance to check out the situation. You walk through the rows of seats, tap on the cushions, and think, "Maybe I do have a few spectators after all." You sit down in the front row, look at the stage, and—ta-da!—there's your page, right at the front, illuminated by the spotlight. "Well, it's working!" you murmur to yourself.
But deep down, you know that's only half the truth.
The trap of your own illusion
What happened? You deceived yourself. You sit in your own audience row and pat yourself on the back. But there's a problem: you're also the only one applauding. The first signs of realization hurt: the stage is set, but no one else is there.
Many people make this mistake when they search for their website on Google and are happy to find it at the top of the results. But what they don't know is that Google is playing a game with them. It remembers that you are a loyal visitor to your own site and rewards you by showing it at the top of the results. To you, it looks like you're among the top results, but it's just your own personalized search result. A hologram of your illusion.
How to attract a real audience
So how do you find out how full the hall really is? And how do you make sure that you're not the only one applauding on your stage? There are a few tried-and-tested methods and tools that can help you with this:
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Google Search Console – Your ticket control! This free tool shows you how often your stage is actually seen on the internet. It tells you which search queries bring you to the stage and gives you practical tips on how to improve your show.
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Seobility SEO Check – The stage director. A simple, free tool that shows you where your production still has room for improvement and which props could be better positioned.
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KW-Finder – The finishing touches for your text. A keyword research tool that helps you find the right words for your play. The trial version is free but limited.
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A professional SEO audit – The critic who scrutinizes everything. If you want a complete overview, often only a professional can help. A detailed audit of your website reveals every weakness and shows you how to stage your play in a way that will thrill your audience.
Make sure the seats are filled
A stage is only a real stage when the audience cheers. Your website is live—but that doesn't mean it's being seen. So stop patting yourself on the back and use the tools that will help you win over your real audience. Make sure the seats are filled, and then experience the applause you truly deserve!
Just let us advise you
At YPSOLUTION, we help companies become even more visible and successful with a website system that goes far beyond what a classic website from WordPress & Co. can do for you.
