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The forgotten target group: How accessibility opens up your website to everyone!

Imagine you visit an exciting new website. You're looking forward to learning more, but suddenly you hit a wall. The font is too small, the colors are garish and high-contrast, and the navigation is unclear. Frustrated, you give up and look for another source of information. Did you know that millions of people feel the same way you do?

Approximately 15% of the world's population lives with a disability that affects their ability to use information. This includes people with visual and hearing impairments, motor limitations, cognitive impairments, and learning disabilities.

What does this mean for your website?

If your website is not designed to be accessible, you are excluding a relevant target group of potential customers, readers, and users from your offering. In addition, accessibility can strengthen your brand and improve your image. Companies that are committed to inclusion are perceived positively by customers and business partners. Studies have shown that accessible websites lead to higher customer satisfaction, longer visits to the website, and higher conversion rates. Accessibility is therefore not just a cost factor, but also an investment in the future of your company.

And it doesn't have to be complicated or expensive. With a few simple adjustments, you can make your website accessible to everyone. These include:

  • Use sufficiently large and high-contrast fonts.
  • Adding alternative text (alt text) to images.
  • Ensuring that your website can be operated with a keyboard and screen readers.
  • Use clear and simple language.
  • Avoid flashing or automatically playing content.
  • Integrate a read-aloud function

The advantages of an accessible website are manifold:

  • You reach a larger target audience.
  • You improve your image and reputation.
  • You reduce the risk of legal action.
  • You create a more user-friendly website for everyone.

Accessibility is not just an issue for large companies. Small businesses and individuals can also make their websites accessible with a little effort.

  • BITV 2.0 ( ) is a guide from the German federal government on the accessible design of websites and web applications.
  • The WCAG 2.1 is an international standard for accessible web content.

Interested in strengthening your online presence and creating a professional website for your business?

At YPSOLUTION, we are experts in developing appealing and effective websites that highlight your brand and attract customers. Contact us today to learn more!

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