Machine translation? Please, no.
Maybe you've experienced this: you click on a website, switch to English, and suddenly the text sounds as if someone ran it through five dialects and a dictionary.
Sure, Google Translate and the like are fast.
But they have significant disadvantages:
- The text often doesn't match the tone of your brand
- Content is not indexed by Google
- Cultural nuances? None whatsoever.
In short: Automatic translation often looks embarrassing—and is pretty useless for your visibility on the web.
What makes authentic language versions better
Real language versions are the opposite of "light translation." They are:
- technically cleanly separated – with their own URL (e.g., /en/ or /fr/)
- controllable in terms of content – you decide what is shown for each language
- SEO-relevant – because Google recognizes them as full-fledged pages
- scalable – perfect if you want to grow internationally
This allows you to truly reach people where they are – and speak to them in a way they understand.
How the Translation Engine takes the pressure off
With our Translation Engine, you can easily build your website in multiple languages—without copy-paste chaos, without a jungle of plugins, and without the cost of a translation agency.
You can:
- create new language versions with a single click
- Automatically transfer content or maintain it individually
- define different content for each language – e.g., a French landing page with a different CTA
And all of this directly in the system – without any technical frustration.
Who benefits from this?
Even if you are not (yet) an international company: Real language versions make sense if...
- you are addressing multilingual target groups in Germany
- you want to be visible abroad with content or SEO
- you want to present your offering or your brand professionally and globally
- you simply want to show that communication is taken seriously here
translated, this means (pun intended!): As soon as you think beyond "just German," the Translation Engine gives you a real advantage.