User experience
Your website is not about you!
Imagine you are a traveler in a foreign city. You have no idea where to go, your feet hurt, and your stomach is growling. All you want is a place to rest and eat something. Then you see a large sign that says, "The best experiences this city has to offer!" and follow it to a colorful, ornate door.
You open the door and step inside. There, a host is waiting for you and immediately starts talking about himself. "Welcome! I'm the best tour guide in town. I've helped hundreds of people and know every street, every stone, and every secret in this city." He talks and talks and doesn't let you get a word in. Your stomach growls loudly, but he doesn't seem to notice.
As he continues to talk about his experiences, his certificates, and his impressive history, you realize that he has no idea why you are here or what you need. You are hungry and exhausted, but all you get is a lesson on how great he is.
You're confused. Wasn't this the place that promised to help you? Where's the map of the city? Where are the restaurant recommendations? Where are the little insider tips that only locals know?
Frustrated and disappointed, you turn around and leave.
Your website should be the guide, not the show-off
The moral of this story is clear: when someone visits your website, they are the traveler, not you. They have a problem, a question, or a need—and they are looking for answers. But far too often, websites do the same thing as in the story: instead of helping the visitor, they bombard them with information that is not relevant to them.
You may be proud of your achievements, your awards, and your years of experience—and you should be! But that's not what your visitors are interested in at that moment. They want to know: How can you help me? What do you have that will benefit me?
Be the wise guide that travelers need
Instead of designing your website like an egocentric self-adulation, put yourself in the role of the wise guide. A guide knows the way, listens, and understands the needs of travelers. When someone visits your website, ask yourself the following questions:
- What are they looking for? - Do they want to learn more about your services? Are they looking for specific information or solutions?
- What problems do they have? Are they unsure about the next step? Do they have concerns or challenges?
- How can I help them immediately? Offer clear, simple solutions. Guide them to the answers they need instead of overwhelming them with irrelevant details.
Your website should be a clear, easy-to-understand journey. Use the first few seconds to show the visitor that you understand them and can help them. Use strong headlines, concise text, and valuable content that meets the needs of your target audience.
Conclusion: The visitor is the hero. You are (only) the mentor.
At the end of the day, your website is not about you, but about your visitors. They are the heroes of their own stories. Your role? Be the wise mentor who helps them make the right decisions, solve their problems, and achieve their goals.
Never forget: the traveler who is hungry and exhausted doesn't want to know how great you are—they just want to know how you can help them reach their destination. Put your visitor at the center, and they will thank you by choosing you as their trusted guide.
Just let us advise you
At YPSOLUTION, we help companies become even more visible and successful with a website system that goes far beyond what a classic website from WordPress & Co. can do for you.
