10. November 2025

"We have a lot of stuff, and you have to be prepared for the fact that there's still a lot coming from you guys, right?"

Intro & Presentation

Lennart:
And I'd say, if I were coming in from the outside, I'd only get one, but we get a lot more. I think we've had three or four inquiries this month.

Ludger:
Strong, yes, I didn't expect that to happen. You have to deal with that first. We're already very strong either way. We have a lot of things and you have to be a little prepared for the fact that Wums is coming from you guys now, right?

Ludger:
Well, I'm Ludger Ernesti. I'm 47 years old and come from beautiful Waltrop on the edge of the Ruhr area.

Lennart:
Okay. And what do you do?

Ludger:
I work in the real estate industry. We are a somewhat larger property management company, with around 2,000 units, which is quite large for our region, and we are also a real estate agency. I have nine employees, or rather, our team consists of nine people. We have two in-house craftsmen and an accounting department. I'd say we're a family business, but my daughter is also a real estate agent, my son is training to be a real estate agent, and my wife does the bookkeeping, so we're all here, right?

Lennart:
Impressive. And how much do you still do yourself?

Ludger:
Yes, it's getting harder and harder for me. I'm no longer the one who sits at a desk all day; instead, I have to put out fires, go from viewing to viewing, and spend a lot of time on the phone. So I spend an awful lot of time on my cell phone, and I'm glad I have a team I can rely on to, let's say, keep everything running smoothly behind the scenes, right?

Lennart:
So that means you're really getting stuck in, both in property management and in the real estate business.

Ludger:
Yes, I'd say real estate is naturally at the forefront, together with Mika. That's our main focus. And in property management, it's more about making decisions and keeping in touch with the owners. But I'd say we have complete professionals down here to take care of that, right?

Lennart:
When you say full-time professionals down here, how many of you are there?

Ludger:
There are nine of us in total.

Lennart:
And they're all permanent employees?

Ludger:
All permanent employees. We'll probably expand a little more at the turn of the year. I want to take on a little more of the condominium owners' association. I still have to do that, i.e., the meetings. And we'll probably expand our office space by another 60 m² and bring in another dedicated WEG administrator.

Starting point at Ernesti Immobilien

Lennart:
Before you met us, did you already have a website?

Ludger:
Yes, I had one before, right?

Lennart:
What was the initial situation? Tell me about it.

Ludger:
Well, let's say our first website had been stagnant for 5, 6, 8 years. It was just there. And I'd say that was fine at the beginning. But of course, you want to see some change. So we made a second one, then a third—but we never experienced a website that brought us, let's say, external inquiries or that anything happened. Simply that you notice a reaction from the whole thing.

Lennart:
So I'm kind of anticipating the whole thing now—but that's what happened?

Ludger:
Yes, of course. So, let me start at the beginning: Of course, everything takes a little time; you can't go from 0 to 100. But we simply noticed that we were being contacted from outside. And we used to have— let's say—75% referral business. We still have that. But we're noticing that we're simply being contacted from outside and we're getting a foot in the door, perhaps in regions that aren't ours or where there wasn't a referral. And people are contacting us, right?

Lennart:
Before you started working with us, were there specific problems with the other websites? What was the reason you weren't satisfied with them?

Ludger:
Well, let me put it this way: Normally—in our public image, in our advertising—I'm very clearly focused on being very simple. Just: Real estate? Ernesti! We have big advertising signs. And in the past, I was actually of the opinion that our homepage should clearly reflect that at first glance. But let me tell you, when you've been doing that for 10 or 12 years and you realize that you're not getting any response—except on Facebook, Instagram, and all that—that there's a bit of a response there, then you have to ask yourself: What do you do? And then I saw you guys, right?

Why Ynfinite?

Lennart:
How did you even get to know us? I mean, how did you become aware of us?

Ludger:
Well, I like to watch old foxes from the scene, so to speak. Brokers. There's someone I liked even before I started my own business. And I always thought their public image was pretty good. And then, by chance, I saw that you were doing the show. And at exactly the same time, I saw something from you—on Instagram, I think. And that was the initial spark that made me contact you. And then you had that conversation with me.

Lennart:
I still remember that—we were sitting in a Zoom call, so to speak. What was the point that made you say, "This is it"?

Ludger:
I would say it was because you understood immediately what I wanted, right? I didn't want what everyone else had. And I think you gave me that right away. And I liked that, right?

Lennart:
Nice. So: individuality on the website.

Ludger:
And I'd say: The big problem is – sure, there are great website designs. I'd say the last one was good too – that's not a criticism at all. But you knew right away what you had to do for each trade. And that was our huge advantage.

Lennart:
Great, okay, I'm definitely happy about that. How did the process work? You were only on the call with me—what happened after that?

Ludger:
Yes, I have to be honest—I'll have to ask my son about that, because he takes care of a lot of the administrative stuff for me. Well, let me put it this way: first we had to know what we wanted. We had to tell you a lot about ourselves first—and that's what we did. But we also just went through everything on our cell phones and told you what we... I wouldn't say we're a disastrous team, but we are a young team that likes to jump ahead. And I think we actually showed you our team first. And then it went step by step. The administration and so on—I'd say my son did everything with you, I think. In any case, he did it with you. And I'd say it went really quickly. Then we did another photo session here. And we just sent you some input from us—how we are—and what we want. And you had the technical capabilities and were able to give us a boost, right?

Technical implementation & working with Ynfinite

Lennart:
Is there anything about the Ynfinite system that you think is really cool, or that your son tells you is really cool?

Ludger:
Well, what I think is really cool – what I said at the beginning: that I wanted to have a clear setup, basically just a very simple homepage. I've moved away from that. People who visit our homepage don't leave it so quickly anymore, because you can see the properties for sale, you can see the properties under management, you can see a really wide range. You can get information, you can see news—and that's not the kind of homepage I've always had for my outdoor advertising at first glance. You can just... yes, you can look around, browse—and you don't leave the site so quickly, right?

Lennart:
Yes.

Ludger:
And that's when I learned: Okay, it's exactly the opposite. Not on the street with advertising, where you drive past and see it at first glance – you can just spend time there.

The new daily routine with Ynfinite

Lennart:
Has anything changed for you since you redesigned the website?

Ludger:
Yes, we're getting inquiries, of course, right? I'd say it's clearer. I'd say if you look at the numbers on Google from time to time—everything has gone up extremely, right?

Lennart:
And for you in the office—the administrative work involved in the website—how much do you have to do?

Ludger:
Yes, that's hard to say again, but I think if you have something or, let's say, if something needs to be changed, then you can get it done on demand and that's it, right? So, there's no big bureaucracy. And I'd say that's it: we like working with you simply because it's uncomplicated, right?

Lennart:
Mhm.

Ludger:
And I don't want to send you a long letter or anything like that. There's a call – and it works, right? So that's my experience with you guys.

Lennart:
And do you feel like it involves a lot of administrative work or that you have to spend a lot of time on the website?

Ludger:
Not at all. Not at all.

Ludger:
Okay. So, there are still things that you might already be offering us that we haven't quite gotten around to yet—but those are just things, or they're at a very high level. Because from my point of view, the website is totally perfect, but I know you offer a little bit more. And we've decided not to schedule any appointments on Fridays so that we can discuss things like this and simply—let's say—draw on your wealth of knowledge. It's not much. We just need to let you know. But sometimes it's just easier—very positive and simple, right?

Measurable successes and results

Lennart:
Are there any measurable successes? You just mentioned that the Google numbers have gone up.

Ludger:
Maybe my team needs to correct me, not me, but I mean, 35-40% in the first two weeks was easy to see, I'd say, from the Google reports, right away, right?

Lennart:
Yes.

Ludger:
And I'd say, the whole thing... you know better. It has to settle in a bit, right?

Lennart:
Yes.

Ludger:
And yes—positive signs in the long run, right?

Lennart:
How long have you been using our system now?

Ludger:
Half a year, three quarters of a year, I think, right? We moved here—I'd say this is our second location... or we already had our office here on the church square before.

Lennart:
Yes.

Ludger:
And I think we've been here for a good year now—and since then we've also had the website.

Lennart:
Yes. Have you gotten any feedback on the new site from your team or from employees?

Ludger:
Very positive, right? Well, I always say: Of course, anyone who looks us up is interested in real estate anyway – and they just open a book with us where they can keep looking. I think there are fewer people here in our area who have 60 properties online – from sales to management. Then we have a garage, then we have an apartment building, then we have something behind Mannheim – and here and there – or even in Friesland. It's just very diverse, right? And that's good.

Lennart:
How is that for your colleagues, for your employees? Do they somehow... have they noticed it positively, or have they now said, "Oh, not another change"?

Ludger:
No, no, no, no. They've been very positive about the website—also about the photos and stuff we've included. So, they're right behind it—and they like it, right?

Lennart:
Good.

Ludger:
It's not a run-of-the-mill site. And I think we're an established company – and I think it's a great way to present ourselves, right?

ROI & Pricing

Lennart:
Have you ever calculated a specific ROI? How much does it pay off? So first of all, maybe the price in general—do you still have a rough idea of how much it cost you back then and how fair did you think it was?

Ludger:
No, I have no idea how much it cost me. That's how it is in my life... Money is just a number. And I simply need something like this. I need guys like you – I simply need you to get ahead. And if I pay attention to whether it cost 2, 5, 7, or 8,000—I want a family business that I can pass on to my children. Either I have good things—and saving twice is still too expensive, right?

Ludger:
Well, I have no idea what we paid for it – but I know for sure that it didn't break the bank, right?

Lennart:
Well, if I remember correctly, without having checked, it's about $4,500 in one-time setup costs, and then you pay a monthly fee for it.

Lennart:
Would you say it's worth it for you?

Ludger:
Well, I've noticed that referral business is really, really strong for us. Sometimes we get new business from a single sale. And then we get, let's say, three or four more sales from a single contact that has developed. Then they want to sell something again, so they buy something new.

Ludger:
And let me say, if I were to get just one from outside... but we get a lot more. This month, I think we've had three or four inquiries that I didn't expect at all. You have to deal with that first. We're already very strong either way, we have a lot of things—and you have to be a little prepared for the fact that Wums is coming from you guys now, right?

Recommendation & perspective

Lennart:
If you had a real estate agent colleague and they asked you, "How satisfied are you?" – would you recommend us?

Ludger:
If they're not from Waltrop, then yes, okay.

Lennart:
So you're afraid that he...

Ludger:
Sure. Of course. What do you want to do? Anyone can visit your site... everyone is free. Of course, I think your unique selling point is still pretty cool at the moment – but of course I'll recommend you to others. You have to recommend good things, right?

Future plans

Lennart:
Do you have any plans for the future where you say to yourself: Hey, when the next few months and years roll around, I want to do this and that with my website? Or is there something else I'd like to do online?

Ludger:
Well, of course I want to keep up with the times, and you guys are giving us the initial spark. And I know that when you get new tools or anything else, we'll just talk about it. And I trust you to take us along with you. And that's how it is, right?

Lennart:
Yes.

Ludger:
Yes. And what should I tell you now, what would I like to have? You're a total pro in that area. You'll tell me what happens, right?

Social media

Lennart:
Is social media something you've been actively involved in or would like to be actively involved in? What's the current situation with you?

Ludger:
Well, we are already actively involved. We are very, very careful about what we post. I think this is the first time I've been in front of the camera. We're actually the kind of people who come in a little from behind—but then with very clear statements: Here, sell it, get into marketing, and so on. We don't want to have too many bells and whistles in there.

Ludger:
Yes, some people who see this now might think, "Why do you post every day?" Well, because we simply have a lot, a lot, right? And we often sit with notaries, often taking on new clients – and those are things you can easily post on the platforms. I think in the last two weeks, our craftsman has done the gardens at three properties for sale. These are just things I like to post, to show that our service is there. Let's say owners can't keep up—yes, we clear everything out, it's a service. And you can post something like that because it simply adds value. If you have two of your own craftsmen who are fully equipped—the owner isn't too keen on presenting the garden like that—then I send two of my people in for a day. And those are the kinds of things you have to post sometimes.

Lennart:
Do you already actively use this in combination with Ynfinite – that Ynfinite automatically posts to your social media for you?

Ludger:
I don't think so yet. I think there's still room for improvement there.

Lennart:
Yes.

Ludger:
But I'm also cautious. I don't want to burn out the person who does everything for us here. We'll just have to see how it goes. I'm glad he's doing it—and he's super, super skeptical and does it really well. But that's definitely something we can still incorporate, or incorporate more, right?

Lennart:
Okay, all right. Great. You have to have potential. Always, always. That's really important. But hey—thank you so much for the great feedback. So, I'm really happy to hear all that. Because at the end of the day, we didn't rehearse the questions. So I'm just grateful that you're talking about it so positively, honestly. Really, really cool.

Ludger:
Well, we enjoy it—just being with you guys, right?

Lennart:
Great. I'm glad to hear that. Wonderful. Ludger, thank you very much. And then I would say: Have a great, successful rest of the week!

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Our customers

are thrilled

The reviews originate from our Google business profile and are not verified by Google or us. However, Google itself specifically searches for fake content in order to remove it.

Thank you, Lennart, thank you, Reinhold, thank you, Tina!

A great product supported by a great team. We can wholeheartedly recommend Yfinite's services and look forward to working with them again.

Ziyad K
Our website was created by Ynfinite and it turned out really great. From our first contact with Lennart to the operational creation with Reinhold—everything went perfectly!

We had expected it to be much more complex and time-consuming for us, so we are all the more thrilled with the end result.

I can wholeheartedly recommend Ynfinite! Highly recommended!

Markus Elmer
We switched to Ynfinite some time ago, and it was definitely the right decision. Previously, our internal processes and interfaces were spread across a wide variety of systems, which not only made it difficult to maintain an overview, but also made our daily work unnecessarily complicated. Our old website, which was hosted on an external server, was particularly problematic. Access was restricted, and individual customizations were hardly possible.

With Ynfinite, we finally have the flexibility we have long desired. We can manage, customize, and develop content ourselves, without any technical hurdles. The system is intuitive, powerful, and, above all, future-proof.

A big thank you goes to the entire Ynfinite team for their excellent cooperation. We would particularly like to mention Reinhold, who supported us as our contact person with incredible commitment. He was always available, patient, absolutely reliable, and genuinely interested in our concerns.

We are very pleased with this successful partnership and can recommend Ynfinite with a clear conscience!

Markus Hilgers
A huge company with top employees. And the websites in the headless CMS are the jack of all trades. That means you'll never have to create a new website again if something changes or needs to be expanded. Just come up with a new design or adjust the building blocks. So it's absolutely cost-effective and time-saving. Just MEGA. I can only recommend everyone to try it out. But be careful, success is guaranteed.
For me, there's nothing else since then.

Sonja Moog
Everything was quick and good👍👍👍👍

Bernd Weilhammer
5 stars for Ynfinite!

We are absolutely thrilled with the professional and first-class advice and the customized creation of our website by Ynfinite. As real estate agents, it was particularly important to us to have a website that is not only visually appealing, but also perfectly tailored to our needs and those of our customers. Ynfinite delivered all this and much more!

From the very first conversation, we felt that we were receiving excellent advice. The team took the time to understand my requirements in detail and developed a solution that is both functional and user-friendly. The implementation was quick and smooth, and the result speaks for itself: a modern, professional, first-class website that presents our services in the best possible light.

We can warmly recommend Ynfinite to any real estate agent looking for a customized, professional website. Five stars are absolutely deserved here!

Ludger Ernesti
This company is almost unique in its implementation of online real estate projects and brokerage services, and is particularly competent thanks to Lennart Ewers.

Olaf Ehlig
A great experience from start to finish. Lennart from the sales department particularly impressed us with his expert advice and commitment—always friendly, professional, and solution-oriented. Kudos also to Reinhold in customer support, who took care of all our concerns quickly and reliably. That's the kind of customer service you want!

Highly recommended—we'll be back! 🚀💯

Mon
Ypsolution GmbH created my website and continues to maintain it—and I am absolutely satisfied! A highly competent team, excellent advice, and great value for money.

All my requests were handled professionally, and even after completion, the support is first-class.

Highly recommended!

Ralf Schnatz Real Estate
Working with your teams was really great. Communication across all departments was transparent, always solution-oriented, and you have a very good understanding of the individual needs of customers and know how to implement them.

I also really appreciated how quickly you got to work to get my site online in a record time of six weeks. The support after the site went live has also been excellent, and not having to deal with constantly changing contact persons is definitely a plus.

Yes, I would recommend you anytime because you are an amazing team and obviously work in a particularly customer-centric way, which is very pleasant.

IMMOADDICT Real Estate Services, LLC
Ypsolution is a truly innovative company.

My new homepage needed to be designed as a premium brand, incorporating all the latest social media tools.

The highly complex module system made it quite affordable compared to other top providers.

My questions are always answered by friendly people who are very competent and proactive. You also benefit from the continuous development of the product.

Conclusion: Here, you are not left alone after purchasing the package. So far, everything is going great with ypsolution...! Small errors are fixed immediately.

Christian Ley
We at maison Immobilien are very satisfied with our collaboration with YPSOLUTION. The team is very pleasant to work with and always professional.

With the support of YPSOLUTION, we have built a new website that is very user-friendly and tailored to our company's needs thanks to flexible content and individual customizations. The easy-to-understand video tutorials for the Ynfinite software, which is used to edit the website, enabled us to quickly familiarize ourselves with the system.

The support provided by YPSOLUTION is particularly noteworthy. When questions arise, we receive quick feedback and our concerns are addressed within a day.

overall, we can recommend YPSOLUTION without reservation. The combination of pleasant cooperation, well-structured software, a customized website, and outstanding support makes YPSOLUTION a reliable partner for our requirements.

maison Real Estate
I am infinitely grateful to Ms. Gayer for creating and maintaining the content so well and for teaching me the basics of how the system works.

The launch of the website by Ms. Wetter and Mr. Müller also went very well, faster and better than I had expected. My website has become much more professional and attractive and is well received by my customers and potential customers—even compared to the competition.

What I particularly liked, and which was also a key reason for choosing this website, was that I can modify the website myself within a specified framework without having to call in a programmer or system house. This gives me a great deal of flexibility with this website.

Bertram Real Estate
We can wholeheartedly recommend Ypsolution and would like to express our sincere thanks to the entire team! Overall, the interaction was extremely pleasant and open, which we greatly enjoyed.

Their extensive experience in the real estate sector was always evident and made the relaunch of our website much easier. Our Sparkasse design differs from others in every respect, but retains its high recognition value.

We particularly like the fact that we can now design content for the website ourselves—quickly and effectively.

S Finance Euskirchen
What I immediately liked about YPSOLUTION was that the websites are clearly structured—but what impressed me most was the technology behind them. As a sales trainer, I regularly deal with agencies and websites, and I was so impressed that I bought the large version straight away.

Then I first got in touch with the copywriter, and she immediately impressed me: she's the first person in 20 years of self-employment who immediately understood the company and was able to convey a few things much better than we could ourselves. A solid A+++.

The second time I was impressed was when the site was finished earlier than expected, rather than 2 to 3 months later. Collaboration: excellent, coordination: excellent, I can only recommend them to everyone, and I would gladly work with them again.

We will continue to work together because I really appreciate the work and I would like to take this opportunity to once again express my sincere thanks for the particularly great work.

Remscheidt Sales Training
Hello Ms. Aust, hello Ms. Jakob,

we would like to thank you and your team once again for our website. Our customers, prospective customers, and the entire Hassel team are more than enthusiastic, and we can see that our online presence has become much more professional and unique as a result.

After a year of being online and developing our site, we can only say that it was the right decision to revamp our website and have you as a partner in this project.

From start to finish, you and your team provided us with expert support—a big compliment and an even bigger thank you for that! We hope to be able to return the favor in the near future.

Warm regards, Wolfgang Hassel & Chutharat Clemens and the entire team at Hassel Immobilien GmbH.

Hassel Real Estate
Excellent support and first-class team

We are extremely satisfied with the support and team at Ypsolution. As real estate agents, an appealing and functional website is crucial for us, and Ypsolution has exceeded our expectations.

The Ypsolution team not only provided us with expert advice on creating our website, but also supported us throughout the entire process. Their expertise and commitment have helped us build a professional online presence that showcases our services in the best possible light. We also greatly appreciate Ypsolution's fast and reliable support.

Whenever we have questions or concerns, we always receive friendly and competent assistance, so we feel well taken care of at all times. Overall, we can recommend Ypsolution without reservation. Many thanks to the entire team for the great cooperation!

Becker & Becker Real Estate
Thank you very much for the highly professional service, the excellent cooperation, and the great support. Ypolution GmbH has provided us with a fantastic website that leaves nothing to be desired. The system behind it is truly ingenious and perfectly suited to our needs.

The Ypsolution team provided us with expert advice at all times. Help was always immediate and always came with a suitable solution!

Klemmer Real Estate
Thank you very much for our website and the continuous development of our online presence. We are very satisfied with the ongoing support and active management of our website. Interfaces to all standard tools are a matter of course. Highly recommended!

Kartheuser Real Estate
As a real estate brokerage based in Berlin, we currently operate two project websites with Ynfinite and are very satisfied with the performance, excellent customer service, and ability to customize things.

We really like the clear backend, and regular updates under the "Ynfinite hood" make the product fast and secure. 👍

Real estate projects in Berlin