In this interview, we speak with Daniel Sam, owner of Immobilien Reinhardt in Coburg. A specialist in existing real estate, he took over the long-established company—founded in 1979—in 2012, completely modernized it, and now leads a successful team of six.
After years of using a rigid all-in-one solution, it was time to switch to a new CRM system—and with that came the deliberate decision to separate the CRM from the website. The goal: maximum customization and the ability to generate leads independently without having to spend a fortune on third-party providers.
Find out why, for Daniel, it wasn’t just the technology but, above all, communication on an equal footing that was crucial. The impressive result after just a few months: The number of leads generated through their own website has risen from 1–2 to a sensational 5–10 leads per week!
We also discuss the next big project: a high-end redesign with our partner agency Königspunkt, where—thanks to Ynfinite serving as a content hub—no painstakingly earned SEO rankings will be lost.