Is a website just a digital business card? That’s what Ludger Ernesti thought, too—for 12 years. With his family-owned business, Ernesti Immobilien (9 employees, in-house tradespeople, 2,000 properties under management) based in Waltrop on the outskirts of the Ruhr region, he had previously relied almost exclusively on a strong referral-based business model.
In this candid interview, Ludger explains why that changed overnight. Since switching to Ynfinite, the new real estate agency website has not only seen a rapid increase in Google visibility but has also suddenly started generating highly qualified leads from outside his own network.
Find out why Ludger’s motto when it comes to digitalization is “Saving twice is still too expensive,” how straightforward it can be to collaborate with an agency on an as-needed basis, and why genuine authenticity (like having your own tradespeople in a client’s garden) makes all the difference in marketing.
