In this double interview, we speak with the long-established company Leidel & Kracht (a Cologne-based specialist in high-end production quality and packaging solutions such as shadowboards). As one of the very first customers (“first mover”), the group uses the Ynfinite platform to establish a strong position in the B2B sector and on the job market.
Part 1: The HR Perspective The HR team leader explains how the company was able to achieve a significant increase in clicks and job applications through Ynfinite. Key points include the flexibility to manage job postings independently without relying on agencies, as well as their absolute favorite feature—the automated translation of job postings into multiple languages.
Part 2: The Sales and Technical Perspective In the second part, Gero (Field Sales Representative & Project Manager) explains why the old website was no longer appearing in Google search results and how SEO performance has measurably improved with Ynfinite. He shares his experiences with weekly lead generation in the B2B niche market, praises the straightforward file management for customer downloads, and provides valuable feedback on further developing the user interface.
An authentic insight for all industrial and B2B companies looking to take their digital marketing and HR processes to the next level!
