Michaela Gayer
Head of Content Creation
What I do at Ynfinite
I make sure that our system turns into real websites—not templates, but individual digital presences that perfectly match the personality of our customers. Language, design, structure, SEO—everything works together until it's just right.
My superpower
I've known Ynfinite from day one—not just how it looks, but how it thinks. I think ahead, outside the box—and bring creative ideas into a clear, functional structure. Whether it's text, technical tricks, or detailed questions: I see the construction sites before anyone else does.
Why I enjoy working at Ynfinite
Because I don't work on autopilot here. I get to try things out, think things through, develop them further—and automatically grow along with them. New tools? Bring them on. Unexpected talents? Gladly. I like it when people have confidence in me—and even more when I get to surprise them.
Fun fact about me
When I'm done with work, I don't switch off—I just switch over. To the next text document. I love storytelling—not just in headlines, but in dialogues, chapters, and plot twists. I spend a lot of time working on dramaturgy, structure, and rhythm, and I love analyzing why some sentences have more impact than others.
That's exactly what influences my work here. Because in the end, it's not about technology or text—it's about the story we tell.
What the team says about Michaela
"Michaela knows the CMS better than some people know their spouse—she knows how it thinks, when it acts up, and how to calm it down again."
— Probably someone from the team who gets nervous when they see the second loading bar
