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03. November 2025

"...when people decide to sell their property with us and we ask, 'So, how did you find us?'—'Well, I found you on Google.'"

How does a real estate agent hold his own in one of Germany’s toughest and most competitive markets? Martin Boros Becker runs three successful companies—Becker & Becker Immobilien, Cloudberry Real Estate (new construction sales), and Kölnreal Wohnbau (project development)—with dozens of employees in the Cologne area.

In this interview, Martin talks about his absolute agency odyssey: months-long wait times, rigid systems, and service providers who simply didn’t understand the real estate business. With Ynfinite, he has finally found the flexibility his company needs.

Find out how Martin’s team builds their own landing pages for marketing campaigns in minutes, why excellent support (problem-solving in 1–2 minutes!) is so important, and how the website manages to connect with customers on such an emotional level that they regularly request lucrative purchase mandates—such as large apartment buildings—directly online.

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Lennart

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